Privacy Policy
Last updated: [14/11/2025]
This Privacy Policy explains how SJA Signs & Gifts (“SJA Signs”, “we”, “us” or “our”) collects, uses and protects your personal data when you visit sjasigns.com or purchase from us.
We are committed to respecting your privacy and keeping your personal information safe.
By using our website, you agree to the practices described in this policy.
1. Who we are
SJA Signs & Gifts is a UK-based print and personalisation business providing custom signage, clothing, gifts and related services.
Data controller:
SJA Signs & Gifts
Unit 5a The Stamps Rising Sun Callington Cornwall PL17 8JE
Email: info@sjasigns.com | Facebook
If you have any questions about this Privacy Policy or how we handle your data, you can contact us at info@sjasigns.com.
2. The data we collect
We collect and process different types of personal data depending on how you interact with us:
2.1 Data you provide directly
When you:
- Place an order on our website
- Create an account
- Request a quote
- Contact us by email, phone or via our contact form
- Sign up to our newsletter or offers
…we may collect:
- Identity data – name, company name (if relevant)
- Contact data – billing and delivery address, email address, phone number
- Order & transaction data – products ordered, order notes, prices, payment status
- Account data – login details (email and encrypted password), order history
- Design/print data – artwork, logos, text and images you upload or send us for custom products
- Communication data – messages, email correspondence, reviews or feedback
2.2 Data collected automatically
When you use our website, we may automatically collect:
- Technical data – IP address, browser type and version, device type, operating system
- Usage data – pages visited, time spent on the site, links clicked, referring websites
This information is typically collected via cookies and similar technologies (see Section 7 – Cookies).
2.3 Data from third parties
We may receive information about you from:
- Payment providers (e.g. Stripe, PayPal, Klarna) – confirmation of payment and limited payment details (we do not see your full card number)
- Delivery / courier services – delivery status updates
- Analytics and advertising providers – aggregated or anonymised usage data
- Social media platforms – if you contact us via Facebook, Instagram etc.
3. How we use your data (and legal basis)
We only use your personal data when we have a lawful basis to do so under UK GDPR. The main purposes are:
3.1 To process and deliver your orders
- Managing payments, fees and charges
- Producing and fulfilling custom orders
- Arranging delivery and sending order updates
Legal basis:
- Performance of a contract (processing your order)
- Legitimate interests (running our business efficiently)
3.2 To provide customer support
- Responding to enquiries, quote requests and messages
- Handling returns, refunds and complaints
Legal basis:
- Performance of a contract
- Legitimate interests (providing good customer service)
3.3 To manage your account
- Creating and maintaining your online account
- Storing your order history so you can reorder easily
Legal basis:
- Performance of a contract
- Legitimate interests (improving customer experience)
3.4 To send marketing communications
- Sending emails about new products, offers and updates if you’ve opted in
- Occasionally contacting existing customers about similar products to what you’ve already bought (soft opt-in, where allowed)
You can opt out of marketing at any time by clicking “unsubscribe” in our emails or contacting us at info@sjasigns.com.
Legal basis:
- Consent (where you actively sign up)
- Legitimate interests (for existing customers, where legally allowed)
3.5 To improve our website and services
- Analysing how visitors use our site to improve layout, content and performance
- Keeping our website secure and preventing fraud
Legal basis:
- Legitimate interests (running and improving our business)
- Legal obligation (security, fraud prevention in some cases)
3.6 To comply with legal obligations
- Accounting and tax records
- Responding to lawful requests from regulators or authorities
Legal basis:
- Legal obligation
4. Cookies and similar technologies
Like most websites, we use cookies and similar tracking technologies to:
- Make the site function properly (e.g. shopping basket, checkout, login)
- Remember your preferences
- Understand how the site is used (analytics)
- Support marketing and advertising (where applicable)
You can manage your cookie preferences at any time via our Cookies Settings link in the footer of the site.
For more detail on the cookies we use, please see our Cookie Policy or the cookie banner/settings tool on our website.
5. Sharing your data
We do not sell your personal data to third parties.
We may share your data with trusted third-party providers who help us run our business, including:
- Website hosting and IT providers
- Payment processors (e.g. Stripe, PayPal, Klarna)
- Email and marketing platforms (e.g. tools for sending newsletters)
- Couriers and delivery companies
- Professional advisers – accountants, legal advisers, insurers
- Analytics and advertising partners (where cookies/consent allows)
- Law enforcement or regulators – if required by law
These providers only receive the data they need and are required to keep it secure and confidential. They must not use your data for their own purposes.
6. International transfers
Some of our service providers or their servers may be located outside the UK or European Economic Area (EEA).
Where personal data is transferred outside the UK/EEA, we will ensure appropriate safeguards are in place, such as:
- An adequacy decision by the UK government, or
- Standard contractual clauses or equivalent safeguards required by data protection law.
7. Data retention – how long we keep your data
We keep your personal data only for as long as necessary for the purposes we collected it, including to:
- Fulfil your orders and provide services
- Meet legal, accounting or reporting requirements
As a guide:
- Order and transaction records – typically kept for up to 6 years for tax and accounting purposes
- Account data – kept while your account is active, or until you ask us to delete it (unless we must keep some data for legal reasons)
- Marketing data – kept until you unsubscribe or we stop sending marketing
When data is no longer needed, we will securely delete or anonymise it.
8. Your rights under UK data protection law
Under UK GDPR, you have several rights in relation to your personal data. You can:
- Access – request a copy of the personal data we hold about you
- Rectify – ask us to correct any inaccurate or incomplete data
- Erase – ask us to delete your personal data in certain circumstances
- Restrict processing – ask us to limit how we use your data in certain cases
- Data portability – request your data in a structured, commonly used and machine-readable format and transfer it to another provider (where applicable)
- Object – object to our processing where we rely on legitimate interests or where we use your data for direct marketing
- Withdraw consent – where we rely on consent (e.g. marketing emails), you can withdraw it at any time
To exercise any of these rights, please contact us at info@sjasigns.com.
8.1 Complaints
If you have concerns about how we use your personal data, we’d encourage you to contact us first so we can try to resolve it.
You also have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner’s Office (ICO)
Website: ico.org.uk
Telephone: 0303 123 1113
9. Children’s privacy
Our website and services are aimed at adults who can legally place orders and enter into contracts.
While we sell products intended for children (such as clothing and gifts), we do not knowingly collect personal data directly from children under 13. If you believe a child has provided us with personal data without parental consent, please contact us and we will delete it.
10. Third-party websites
Our website may contain links to third-party websites or platforms (for example, Facebook, Instagram or our Etsy shop). These sites have their own privacy policies, and we are not responsible for how they collect or use your data.
We recommend you read the privacy policy of any external site you visit.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time, for example to reflect changes in our services, how we process data, or legal requirements.
The updated version will always be posted on this page and the “Last updated” date at the top will be changed accordingly.
We encourage you to review this page periodically to stay informed about how we protect your information.
12. How to contact us
If you have any questions about this Privacy Policy or your personal data, you can contact us at:
SJA Signs & Gifts
Email: info@sjasigns.com
Unit 5a The Stamps Rising Sun Callington Cornwall PL17 8JE